LOIS Logos: How to Brand with Big Idea Logos, by George Lois
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LOIS Logos: How to Brand with Big Idea Logos, by George Lois
PDF Ebook LOIS Logos: How to Brand with Big Idea Logos, by George Lois
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.
LOIS Logos: How to Brand with Big Idea Logos, by George Lois- Amazon Sales Rank: #1307739 in Books
- Published on: 2015-10-27
- Original language: English
- Number of items: 1
- Dimensions: 8.20" h x .70" w x 5.50" l, .0 pounds
- Binding: Paperback
- 224 pages
About the Author George Lois, a native New Yorker, joined Doyle Dane Bernbach as an art director in 1958 and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.
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Most helpful customer reviews
1 of 1 people found the following review helpful. HUNDREDS of ad campaign logos (along with comments) from one of the most creative “Mad Men” in the Ad business By Steve Ramm Probably one of the most creative people is advertising over the last 60 years is George Lois. He created the Logos and print advertisements which are iconic today for New York, Magazine, Nickelodeon and Jiffy Lube and created advertising campaigns for MTV, Time and New York’s Off-Track Betting. It was Lois who created the name for a “healthy food” NY restaurant and named it “Spa Cuisine”. Of course he didn’t copyright – or trade mark -those words so now it’s in the dictionary as a common noun.Lois is a great (and funny) speaker – search on YouTube and an author of 5 books on advertising. This book is a bit different. The 224 pages are unnumbered (and there is no index) but each page is populated by one to five color illustrations of logos that Lois was involved with. For each one he gives a brief explanation. He even includes the cover designs of his own books and projects that never happened or are in the works (the cover design for a forthcoming bio of Chubby Checker).In the rear of the book he devotes about 30 pages to commenting on logos that he was NOT involved in such as Ford, RCA Victor, and Michelin Tires.A lot of his campaigns were for “local” clients and were not familiar to me but, reading the comments did give me background on his projects. Admen, by their nature, are egotistical and self-promoting. Lois is no different. But his 60+ years of success show that he deserves the accolades.The book is printed on heavy glossy paper and, even though only 5.5x8.5 in size, it weighs in at over a pound.I hope you found this review both informative and helpful.Steve Ramm“Anything Phonographic”
0 of 1 people found the following review helpful. Logo heaven By KK A small-sized book full of one man's logos. It would be boring, except the man happens to be a genius. Even his "rejected" logos are great!
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