Ladislav Sutnar: Visual Design in ActionFrom Lars Muller Publishers
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Ladislav Sutnar: Visual Design in ActionFrom Lars Muller Publishers
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Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was.
Ladislav Sutnar: Visual Design in ActionFrom Lars Muller Publishers- Amazon Sales Rank: #302918 in Books
- Published on: 2015-10-27
- Released on: 2015-10-27
- Original language: English
- Number of items: 1
- Dimensions: 12.50" h x .90" w x 8.80" l, .0 pounds
- Binding: Hardcover
- 188 pages
About the Author Steven Helleris co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.
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Most helpful customer reviews
4 of 4 people found the following review helpful. A classic...now available for all By Robin Most designers (of a certain age) have heard of Sutnar's 'visual design in action' and some might have actually handled a copy. Whether young or old everyone has seen a reproduction or two from the book, probably a color page for the addo-x company or Carr's department store. With this remarkable facsimile you can all have your own copy now.The book comes with a thirty-two page, same size booklet with an illustrated essay and extensive Sutnar biography (if you happen to buy a used copy of the book check with the seller that this extra is included) both publications come in a stiff clear plastic sleeve.'visual design in action' is a rather extraordinary book which Sutnar paid to get printed because he couldn't convince any publisher to add it to their imprint. It seems to me that this isn't surprising, publishing in past decades and even now is still a rather conservative industry. How was he going to convince a company to publish a book set entirely in italic type, with no page numbers, requiring several different papers and thirteen inks, all of which has been copied precisely for this facsimile though it is printed by off-set litho rather than letterpress and I doubt a two hundred screen was used for the original black and white halftones.The contents are A: principles; B: US information design process; C: early modern design concepts. These three sections are further broken down into fifty-three spreads which have the reproductions of Sutnar's work and his text. Though the type is only seven point Ionic it's quite readable because of the generous leading. The spreads have either one long or two column blocks of type, no par indents either, these are indicated by a long dash. It's the four portfolio sections that look most impressive. Printed on matt stock: white and light ochre with various colored inks. This is where Sutnar probably spent his printing money by using separate inks rather than do it all as four-color sets. The corporate work for addo-x, Carr's store and other graphics in these portfolios just jump off the page.'visual design in action is a remarkable book full of Sutnar's work and he seems to have turned his hand to a wide range of printed material and also book binding, exhibition design, glassware, ceramics and cutlery. This facsimile of the 1961 book is an excellent reminder of a hugely talented designer and Lars Muller should be congratulated for making it available for everyone.
0 of 0 people found the following review helpful. Great Period Piece By W. Stotler Not much to add to the reviewers above except to say that this really is an incredible facsimile--from the paper choices and printing down to the binding. This book feels marvelous. The content is a bit repetitive and the text is set in 8pt italic type (!), but as a period piece come to life, this one is worth adding to one's library next to Reality in Advertising.
2 of 4 people found the following review helpful. MEH! By Liam Friedland I found it to be mediocre content-wise and was debating a two-star rating. The case study examples are quite repetitive IMO. However the page and print qualities are beautiful, so three stars.Sutnar's other book, Catalog Design Progress, contains significantly better examples of his work. CDP is unfortunately out of print and quite expensive. Personally, I would skip Visual Design in Action unless you are dying to have some Sutnar examples in your reference library. Let us hope that someone decides to re-issue CDP sometime in the near future.
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