Movie Publicity Showcase Volume 1: Laurel and Hardy in "Swiss Miss", by I. Joseph Hyatt
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Movie Publicity Showcase Volume 1: Laurel and Hardy in "Swiss Miss", by I. Joseph Hyatt
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"Movie Publicity Showcase - Volume 1" places the Laurel and Hardy film "Swiss Miss" into its historical "first run" context, utilizing original press material from 1938. Read about your favorite stars as they were during the day of the movie's initial release. See how creative theater managers could draw in an audience when movie exhibition was an art form. Step back into time and see what movie fans of that day experienced when going to the movies! This is the first of a series. REVISED AND EXPANDED
Movie Publicity Showcase Volume 1: Laurel and Hardy in "Swiss Miss", by I. Joseph Hyatt- Amazon Sales Rank: #2639511 in Books
- Published on: 2015-06-05
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .22" w x 8.50" l, .33 pounds
- Binding: Paperback
- 96 pages
About the Author I. Joseph Hyatt is an entertainment archeologist, author and a member of the Sons of the Desert, the Laurel and Hardy Appreciation Society. Hyatt's articles and books have been printed internationally. Traveling across the US, and drawing on many collections, including his own, his books bring back past eras with words and photographs. I. Joseph Hyatt currently serves on the Board of Trustees for the Union County Performing Arts Center of New Jersey, a fully restored 1928 movie/vaudeville palace.
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Most helpful customer reviews
3 of 3 people found the following review helpful. Interesting collection of rare gems all in one volume By Lord Heath THE FACTSThis is the first of many paperbacks showcasing the films of Laurel and Hardy. Each volume focuses its attention on an individual film and has pages of publicity material used to promote the film during its initial run (and often re-releases).Swiss Miss, a feature-length film with Laurel & Hardy, was one of their last to be made with legendary film producer Hal Roach. This booklet (it wouldn't be fair to call it a book) features re-printed posters, newspaper clippings, lobby cards, interviews and adverts which were published in 1938 when the film was released.Each issue has a glossy cover, and approximately 11x8.5" in size.This volume is 56 pages, of which 43 pages are used for actual material from this film.THE OPINONSThe work herein has been collected over a long period of time by a dedicated author, whose previous works are moulded in the same style of presentation. To have so much information about one film all in one place may be a little overwhelming for some, but for the true die-hard Laurel & Hardy fan this is an interesting and quite enjoyable offering from Hyatt. As the set of issues continues to be expanded, this would make a nice addition to the bookshelf of any fan.
1 of 1 people found the following review helpful. An Extra Perspective on a Movie's Theatrical Run By Eric Schultz The author has long been a collector of all sorts of items related to the great comedy team of Laurel & Hardy. In this book, he shares with us the promotional materials which were used in 1938 to advertize this L&H feature.These are from official "pressbooks", which were sent to movie theaters, for their managers to use locally to advertize the film and hopefully to bring more people to the theatres which were showing it. Many of these items were used for a theater's newspaper advertizements for that week. Looking through these examples of artwork, and reading the various "write-ups" gives us a more complete perspective on the time when this film was first released to movie theatres. It is interesting to see the styles and "angles" which were used to try to attract more people to come and see "Swiss Miss"
1 of 1 people found the following review helpful. I have always loved "Swiss Miss"and I am so happy to have this ... By GERRY EISLER I have always loved "Swiss Miss"and I am so happy to have this book that details the history of the release. Keep up the great work-I look forward to future editions!
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